In Episode 60 of the podcast, I talked about how to use key performance indicators and metrics as levers in your business. One of the things I cautioned about was spending a lot of time tracking vanity metrics.
If you are serious about email marketing, and it is a proven sales channel for your business, there are some key metrics that you should monitor (but not until you have a mature email marketing process).
In this episode, I go over 7 key metrics, how to calculate them, and why they are important. Hopefully, this episode will help you if you are doing a lot of email marketing or trying to grow into email marketing as a channel that moves the needle for your business.
Topics Discussed (Time Stamped)
02:52 Key metrics you should measure in your email marketing
04:07 Different types of email
06:44 Knowing what the outcome of your email is
09:02 7 metrics you should monitor in your email program
09:28 Monitoring your subscriber count
10:25 Growth equation
11:46 Monitoring the unsubscribe rate
12:06 Number of emails sent in a month divided by the number of people who unsubscribed
14:07 List segmentation
14:46 Bounce rate
16:57 What soft and hard bounces are
17:00 Bounce rate formula
18:09 Warm list versus cold list
19:32 The inbox placement test
21:23 The open rate
21:48 Number of unique opens divided by the total numbers of mail sent
24:50 Tracking engagement
26:45 The click-through rate
26:49 Click-through rate formula
28:22 Conversion rate
Quotes Worth Sharing
05:31 "Being an entrepreneur means you want to do 99 things really well."
30:37 "The importance of email to your organization goes back to your goals."
26:23 "Track it but don't pay to much attention."
Resources Mentioned
- 5000fish - http://www.5000fish.com/
- Yurbi - https://www.yurbi.com
- Episode 95 - https://www.techsmartboss.com/blog/podcast-episode95/
- Episode 60 - https://www.techsmartboss.com/blog/podcast-episode60/
- Episode 79 - https://www.techsmartboss.com/blog/podcast-episode79/
- Episode 28 - https://www.techsmartboss.com/blog/podcast-episode28/
- Episode 76 - https://www.techsmartboss.com/blog/podcast-episode76/
- Episode 94 - https://www.techsmartboss.com/blog/podcast-episode94/
- Amazon SES - https://aws.amazon.com/ses/
- Email List Validation - https://www.emaillistvalidation.com
- Voila Norbert - https://www.voilanorbert.com
- BriteVerify - https://www.briteverify.com
- Google Mail - https://www.google.com/gmail/about/
- Yahoo Mail - https://login.yahoo.com
- AOL Mail - https://login.aol.com
- Outlook - https://outlook.live.com/
- Glock Apps - https://glockapps.com
- Mimecast - https://www.mimecast.com
- Autoklose - https://autoklose.com
- Docsify - https://docsify.net
- Lemlist - https://lemlist.com
- Tech Smart Boss on Facebook - https://www.facebook.com/techsmartboss/
- Tech Smart Boss on LinkedIn - https://www.linkedin.com/company/tech-smart-boss/
- Tech Smart Boss on Twitter - https://twitter.com/techsmartboss
- Leave a Rating and Review on iTunes - https://itunes.apple.com/us/podcast/tech-smart-boss-podcast-leveraging-technology-to-grow/id1191110680?mt=2
- Tech Smart Boss Website - https://www.techsmartboss.com
- Tech Smart Boss Newsletter - http://newsletter.techsmartboss.com/
- Tech Smart Boss on YouTube - https://www.youtube.com/c/techsmartboss
Thanks!
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com