written by
David Ferguson

Episode 135: How To Reuse Your Existing Content To Drive Sales (The Tech Smart Boss Way)

Podcast 1 min read

We talk about using content marketing and inbound marketing as a core Tech Smart Boss strategy.

Done properly, this leaves you with a lot of great content, known as evergreen content, that you can share over and over again. You can also repurpose it (and you should) for your sales team.

In this episode, I discuss the concept of reusing your content and converting it into sales and marketing collateral to help increase your sales.

Topics Discussed (Time Stamped)

05:30 How to equip your sales team with the right tools and marketing collateral
07:07 Marketing collateral pieces
08:28 Blog posts
10:41 Case studies
13:39 The email signature for your sales team
15:14 E-books
17:29 Why landing pages are useful for your sales team
20:19 Videos
26:58 White papers
29:20 What the other great sales collaterals are
31:20 Testimonials
33:27 Comparisons

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

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