The human brain is hard wired to relate to stories. And what makes a billion dollar movie like Avengers: Endgame succeed is sticking to a tried and proven storytelling method.
The same process of telling a story that helps Hollywood be successful can also be applied to your business, even a small business. In your content and marketing, you can build a brand and engage and convert brand ambassadors, using the same story telling techniques.
In this episode, I talk about the concept of leveraging story telling in your marketing and content creation and point you to a few good resources to learn more about the topic.
Topics Discussed (Time Stamped)
01:55 What are the best marketing routes
03:30 Concept of writing in the context of telling a story even in business
04:28 What the book Building a StoryBrand is about
04:44 Why people are the same in psychological perspective
08:48 Talking about heroes journey and what it represents
12:42 Starting with your customer persona
13:18 Putting the character together
14:04 Identifying some sort of problem
15:54 Purpose of the guide
16:35 The guide has to give them a call to action
17:14 The success phase
17:29 How it helps them to avoid failure
Book
Building a StoryBrand: Clarify Your Message So Customers Will Listen By Donald Miller - https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329
Resources Mentioned
- Episode 126 Show Nots - https://www.techsmartboss.com/blog/podcast-episode126/
- My Story Brand - https://www.mystorybrand.com
- Donald Miller Podcast - https://buildingastorybrand.com/blog/
- Tech Smart Boss on Facebook - https://www.facebook.com/techsmartboss/
- Tech Smart Boss on LinkedIn - https://www.linkedin.com/company/tech-smart-boss/
- Tech Smart Boss on Twitter - https://twitter.com/techsmartboss
- Leave a Rating and Review on iTunes - https://itunes.apple.com/us/podcast/tech-smart-boss-podcast-leveraging-technology-to-grow/id1191110680?mt=2
- Tech Smart Boss Website - https://www.techsmartboss.com
- Tech Smart Boss Newsletter - http://newsletter.techsmartboss.com/
- Tech Smart Boss on YouTube - https://www.youtube.com/c/techsmartboss
Thanks!
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com