written by
David Ferguson

Episode 125: How To Improve Your Content Marketing By Pruning Old Content

Podcast 1 min read

Why prune a bush? To encourage healthier growth and rejuvenate it. It's a common thing we do to take care of our yard but it's something we rarely think about when it comes to the content on our blog.

In fact, content pruning is a necessary thing, and it involves not just getting rid of old content, but in many cases, making old content better so it can grow you some more leads.

In this episode, I talk about why you should content prune and how to do it. The end goal, maximize the value of your existing content and grow new leads from a little content spring cleaning.

Topics Discussed (Time Stamped)

04:35 Things that you probably want to prune and improve over all quality
05:31 Steps he used and what he did recently to figure out the best way to do it
05:41 The good inventory
13:00 On getting a virtual assistant
13:43 Content audit
17:14 Setting up a 301 redirect on any content that you delete
20:08 On starting to take corrective action


13:08 "You don't need to know how to do it, but you need to know what to do."

23:28 "Before you focus too much on new, really focus on cleaning up the old."

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com