written by
David Ferguson

Episode 122: 8 Essential Components of a Landing Page (The Tech Smart Boss Way)

Podcast 2 min read

We talk a lot about content marketing, inbound marketing, lead magnets, search engine optimization, and all the things that enable you to drive leads from your website straight into your sales queue. But we've never gone deep into one of the most important pieces of the puzzle, your landing page.

Without a successful landing page, you can drive all the traffic to your site that you want, drive them away that is. You have to have a great landing page to seal the deal and get that visitor to give you their information and become a lead.

In this episode, we talk about the 8 essential components of a great landing page and go over some of the technology available to help you make one.

Topics Discussed (Time Stamped)

02:35 How your website is really the place where you generate leads
03:06 Reasons they call it a landing page
07:14 Key things you need on your landing page
08:00 Things to do to have high converting landing page
08:45 Design is just about as important
08:54 Having a compelling headline that’s going to stand out
09:50 On having a deep connection with your audience
12:49 Hero image
15:53 Benefit section
16:51 Why 3 is a magic number
18:05 Doing features
20:56 Social proof
24:04 The concept of scarcity
27:46 Strong call to action
28:43 Very basic slim header
31:22 Landing pages should be really fast
32:02 Finding the ability to control your mobile and your desktop


08:12 "When visitors look at your site there is a credibility threshold that you got to pass."

08:59 "Most of your readers only read the headline."

23:03 “A section on social proof is always a good thing to have on your landing page.”

26:46 "Keep your credibility to get your deal closed."

33:59 "Imitation is the greatest form of flattery."

Resources Mentioned


Thanks for listening and checking out the show notes,  any feedback, comments, or questions, send me an email at david@techsmartboss.com

Capturly Webiny Leadpages Converdy Convertri Carrd Unbounce Yelp Travelocity Google Facebook Clickfunnels Fomo Unless