A Tech Smart Boss believes in testing all things. Not just to find out what works, but what doesn't. This applies to our websites as well, but doing A/B testing can require a PhD in mathematics if you do it the way some want you to.
As a small business, you probably don't have the traffic to do highly scientific A/B testing and in general, your overall approach is going to be different (primarily focused on finding what works best).
In this episode, I go over how to approach A/B testing when it's not your full-time job and you're not running a mega website with lots of traffic. With the ultimate objective to covert more leads and get more sales.
Topics Discussed (Time Stamped)
03:09 What Conversion Rate Optimization (A/B testing) is
03:49 The thing about Conversion Rate Optimization
04:27 A/B testing for the Tech Smart Boss
12:40 Identifying what your test is
13:21 Figuring out what the goal of your test is
14:15 Eliminating potential cognitive biases
15:00 Sticking to your plan
15:55 Focusing on one change at a time
17:38 Identifying what segment of your visitors you are targeting with the test
25:23 How you should carry out the testing
Quotes Worth Sharing
02:07 "An entrepreneur always tests their assumptions."
Resources Mentioned
- Episode 117 Show Notes - https://www.techsmartboss.com/117
- WebTextTool - https://www.webtexttool.com/
- Rankwatch - https://www.rankwatch.com
- Accuranker - https://www.accuranker.com
- SplitHero - https://splithero.com
- Optimizely - https://www.optimizely.com
- VWO - https://vwo.com
- Omniconvert - https://www.omniconvert.com
- Unless - https://unless.com/
- Convertful - https://convertful.com/
- GetSiteControl - https://getsitecontrol.com/
- Leadpages - https://www.leadpages.net/
- Fomo - https://fomo.com
- Capturly - https://capturly.com
- Hotjar - https://www.hotjar.com/
- Tech Smart Boss on Facebook - https://www.facebook.com/techsmartboss/
- Tech Smart Boss on LinkedIn - https://www.linkedin.com/company/tech-smart-boss/
- Tech Smart Boss on Twitter - https://twitter.com/techsmartboss
- Leave a Rating and Review on iTunes - https://itunes.apple.com/us/podcast/tech-smart-boss-podcast-leveraging-technology-to-grow/id1191110680?mt=2
- Tech Smart Boss Website - https://www.techsmartboss.com
- Tech Smart Boss Newsletter - http://newsletter.techsmartboss.com/
- Tech Smart Boss on YouTube - https://www.youtube.com/c/techsmartboss
Thanks!
Thanks for listening and checking out the show notes, any feedback, comments, or questions, send me an email at david@techsmartboss.com